Adjust

The Appodeal SDK gives you tools to grow your mobile apps & games. Adjust is one of them.

Use the Adjust account for free to track your attribution & analytics metrics from your UA campaigns.

Evaluate your soft launch and other marketing campaigns from the Appodeal Reports page that you will find inside your Appodeal Dashboard.

Compare Ads vs. IAPs vs. subscription revenues
Get Forecasted LTV based on UA campaigns
Find out which Ad Creatives bring top-paying users
Sync your retention metrics with your ARPU & revenues
Build deep granular reports to find out new growth opportunities

We have two options for linking Adjust :

Our Free Adjust account.
If you are planning to run UA campaigns in near future, you can link our Adjust account for Free.
Your own Adjust account.

Integration Steps

To connect with Adjust, follow the steps:

Step 1: Import Adjust

Complete all the steps from our integration guide.

Make sure to integrate Adjust distributed via Appodeal SDK.

Go to Appodeal → Plugin Configuration and make sure Adjust is included.

Step 2: Contact us

Contact our support team via live chat or via email support@appodeal.com with the following information:

The desired option.
Links to the apps in store, which you want to connect.
Traffic sources, where you are planning to run UA campaigns.

Support team will finish your Adjust integration from Appodeal side and let you know.

Make sure you have all the following features on your account before the connection:

CSV uploads (from Business plan).
Cost reporting (from Custom plan).
Kpi-service (from Custom plan).

Step 1. Import Adjust

Complete all the steps from our integration guide.

Make sure to integrate Adjust distributed via Appodeal SDK.
Go to Appodeal → Plugin Configuration and make sure Adjust is included.

Step 2. Add your Adjust account

Add your Adjust account to Appodeal here.
You will need to enter your Account name and User Token from Adjust.
User Token - your Api Token on Adjust side.
You can check Raw Data export to Amazon s3 box if you have your AWS (if you don't have it leave this box unchecked).

Step 3. Add your app on Adjust side

1. Add the following information:

app name
platform (add your app bundle id)
reporting currency (USD is preferable)

2. Create your app

3.Go to all Settings → S2S Security → Create token & Activate S2S Authentication

Save this S2S Security Token for the next step.

Step 4. Turn on Adjust in Attribution Settings

Go to your app settings in your Appodeal account and choose Attribution Settings.

Primary MMP Account - your MMP account from where we can get attribution data.
Secondary MMP Account (optional) - this option is needed if you transfer from one MMP account to another or if you want to test two different MMP's.
Raw Data Source - the source of raw data.

For Primary MMP Account choose your Adjust account, you can leave Secondary MMP Account empty, for Raw Data Source choose Amazon S3 Bucket (if you have one and if you have added it with your Adjust account) or choose Global Callback(enabled by default).

For Attribution Platform choose Adjust, Adjust S2S Security Token (can be copied from Adjust App Settings → S2S Security from the previous step ) and Adjust App Token is in your app settings, choose Production for Adjust Environment.

Step 5. Add Global Callback on Adjust side

Go to your Adjust account app settings → Raw Data Export → Real-Time Callbacks → Add Global Callback (the one copied in Step 4 )

Step 6. Create required events on Adjust side

If you use your own Adjust account, you need to add required events according to this guide so that in-app purchases will work correctly.

Step 7. Set up Traffic Sources on Adjust side

In order to see data of your campaign, you need to set up your traffic sources on Adjust side such as Meta or Google for example.
You can use this preset to check the statistics of your UA campaign.

Step 8. Turn on Ad Spend Tracking

In order to be able to see Ad Spend data make sure to complete the steps from this guide and link your traffic source account to Adjust.

Demo Application

You can use our demo app as a reference project.

Track In-App Purchases

Tracks in-app purchase information and sends info to Appodeal servers for analytics. It allows users to group by the fact of purchasing in-apps. This will help you adjust the ads for such users or turn them off if needed.
In order to track in-app purchases, please refer to this guide.

Event Tracking

Appodeal SDK allows you to send events to analytic services such as Firebase, AppsFlyer, -Adjust, and Meta.
In order to set up event tracking, please refer to this guide.